Digital Impact Spot
Client
Digital Impact
OFFF Festival
Agency
Fuego Camina Conmigo
Services
Digital Avatars
Year
2023
Our ‘Digital Human’ Noa, features in the TV and digital spot for Digital Impact. In collaboration with Fuego Camino Conmigo, we have taken care of Noa’s design and animation for the campaign.
The Project
Digital Impact is a must attend exhibition for anyone interested in digital art in Barcelona and we have the pleasure to be participating with our interactive installation ‘Digital Humans’. For the opening, we were asked to create a custom animation for Noa, one of our digital avatars included in the exhibition, reciting a special script for the TV and digital spot directed and produced by Barcelona’s creative agency Fuego Camina Conmigo.
The Result
Blending our footage with AI image processing tools, Fuego Camina Conmigo has created a dreamlike piece that reflects on the overall narrative surrounding Digital Impact’s exhibition, with questions like “is it possible to create beauty with 0’s and 1’s?”, at the forefront of the debate. From lip sync to facial animation and rendering, it has been a exciting to work on new use cases for digital avatars like this one.
