Darrell Cole ‘Free The Mind’

Client
ALLE$, Empire Records

Services
Creative Direction, 3D Design and Animation

Year
2019

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We have taken care of the Creative Direction, 3D Design and Animation for Darrell Cole, Kojey Radical and Jvck James' 'Free The Mind' official visualizer.

The Project

‘Free The Mind’ is one of the standout tracks from Darrell Cole’s latest album ‘Return on Investment’, featuring two of the most exciting artists from UK’s Rap and R&B scene, Kojey Radical, and Jvck James.

We were asked to conceptualize and provide the visual treatment for the track in order to create a music visualizer for Darrell’s YouTube channel.

Our Work

Drawing inspiration from Darrell's ‘Sitting in the balcony absorbing all the sunlight’ line, the video recreates a hotel suite with views to the City of London after a busy night recording the track. The various objects in the scene represent the artists involved in the track, together with symbolic elements from Darrell's creative universe and lifestyle.

The video, produced by our innovation and 3D production studio LKM Lab, has been created entirely in Unreal Engine using a 14x30 km photogrammetry model of London, as well as other high-quality 3D assets for the scene.

The Result